The year 2010 offers a new era of opportunity to sponsor a seasoned veteran in the National Hot Rod Association (NHRA), Doug Herbert, driver of the “DougZilla” Top Fuel Dragster. Herbert’s 16-year relationship with former sponsor Snap-on proves he has the ability to form long-standing partnerships that are positive, mutually beneficial and worthwhile. With Snap-on’s departure, there are sponsorship opportunities at both the primary and associate levels for the upcoming season.
Racing in the NHRA since 1991, Herbert is one of the most well-liked and respected veterans of the sport of drag racing. Beyond these qualities, Doug understands the importance of activating a sponsorship and will always go the extra mile to help deliver a strong ROI and leave customers with a best-in-class experience.
Doug also has demonstrated great character and perseverance in his life. After losing two sons in a tragic car accident last year, he created B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe; www.putonthebrakes.org), a program dedicated to promoting teen driving safety. Having already touched more than 32,000 students’ lives, Herbert plans to build on this program in 2010.
Additionally in the summer of 2010, Herbert is looking forward to continued success as he attempts to break the world land speed record on the Bonneville Salt Flats.
Sponsorship Opportunities
The DougZilla Top Fuel Dragster
Ø Primary Sponsorship available for 24 events in the premier NHRA Full Throttle Drag Racing Series
Ø A VIP Hospitality experience where customers have access to talk with Doug Herbert personally and watch the crew work on the car between runs at each NHRA event.
Ø Access to watch the race from the starting line
Ø In-market appearances by Doug Herbert at customer locations
Ø Full exclusive category rights to advertise/promote the partnership with DHR
Ø Public relations/media management services
Ø Access to 2,000,000+ fans annually at NHRA events (incremental cost) promotional & sampling opportunities
B.R.A.K.E.S.
Ø A passionate family man, Doug Herbert founded B.R.A.K.E.S. in memory of his two sons, Jon (17) and James (12), who he lost in a tragic car accident in early 2008 near their home in Cornelius, NC.
Ø B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) is a program that promotes teen driving safety
High Schools Appearances talking to students about the benefits of safe and responsible driving
Teen Pro-Active Driving School– A driving school for both students and parents teaching techniques beyond that of standard driver’s education
Adept Driver – teenSmart Training Software
Safe driving contracts for Teens, Parents and Pre Teens
Ø Corporate partnership opportunities available
www.putonthebrakes.org
Land Speed Record Car
Ø In the Summer of 2010, Doug Herbert will attempt to break the World Land Speed Record at the Bonneville Salt Flats
Ø It will be the first time in recent history that a driver/owner of a NHRA Top Fuel Dragster has made the Record attempt
www.lsrproject.com
